Nowadays getting top positions on search engines results page is prerequisite action for businesses in Sri Lanka to meet their potential customers, enhance the brand awareness in the market & finally to boost the business bank balance. Specially for the businesses with foreign target market (i.e. : the business customers are from foreign countries), and the businesses which target market is younger generation of Sri Lanka, having visibility on search engine results page (top results) is unavoidable to be stable in the market by giving head to head competition to the local & global competitors. Top rankings on search engines puts the website as the 24 X 7 sales representative for the business, on the other hand, website with no search engine rankings or any other web traffic is just a waste of resources. In order to not to miss potential market online, local businesses and companies are to seek for SEO specialist in Sri Lanka.
This online market demand brings the need of SEO company to optimize the websites for search engines such as Google, Bing and Yahoo (Google has higher level of market share compare to other search engines). At the current technical climate of Sri Lanka, it is not easy to find SEO experts in the local market because of the awareness of search engine optimization is still very low compare to developed countries like UK. Due to this, the businesses may not be able to hire SEO specialist in-house, anyhow there are reputable SEO companies in the Sri Lanka's market which can be hired for the search engine optimization.
SEO is an investment for future profits and growth, it takes around 6-8 months time to see the results. It is crucial for businesses to evaluate the SEO companies before handover the projects to avoid the project in the hands of amateur or any unhappy situation at the end. Here are few areas which the businesses should focus on hiring a SEO company in Sri Lanka.
The professional and experienced SEO in Sri Lanka usually sends a proposal to their prospective client which includes the online market analysis (i.e. : keyword analysis), and basic steps of how they are going to get top rankings on search engines. Such detail proposal is the first indication about the experience level of the SEO specialist.
Similar to hiring suppliers for any other services or products (example : hiring an advertising company in Sri Lanka), it is important to analyze the testimonials and previous & current clients of the SEO company. Giving a call to the given references and asking about their project with the SEO consultants in question, is worth to find out the expertise level and professionalism of the SEO consultant in Sri Lanka. Even the answers from references may not exactly tell the changes on the results, overall it should be a positive like, the sales increased, brand awareness increased etc.
Even though the SEO company hesitates to explain every aspects of the plan/strategy, they should be able to give a summary of the SEO process which the business can easily understand and be clear on the processes the SEO consultant is going to implement.