Content is one of the most important ways to promote a website through SEO in Sri Lanka, if content is well written, and optimized, it goes a long way in boosting a business' brand, and increasing the volume of sales they enjoy in the long run. Therefore, when a company in Sri Lanka signs with a local SEO company Sri Lanka, they will put lots of focus on content because it is one of the key factors to ranking high on the SERP. Content can be used to boost ranks, one method is to answer direct questions.
Google is looking to answer direct queries on the SERP without the need to visit a website directly, they can achieve this goal by citing the definition directly from a website, and providing a link. If websites gain this type of link, it is a huge boost to their credibility and helps build up their brand. The link Google provides in the SERP also offers a huge boost in ranks, therefore SEO services would involve the creation of content that would address direct queries. Google regularly runs Query Deserved Freshness, and gives websites with fresh, brand new content a boost up the SERP. Therefore, a SEO company Sri Lanka should update the website regularly with fresh content, as websites gain a boost in ranks and a credibility boost.
Before content is published online, a SEO Sri Lanka agency should do keyword research. Keywords are extremely important because the words used directs web traffic towards the website. The correct keywords gains the correct type of customers to the business, and increases the chances of conversion. A SEO company in Sri Lanka would do keyword research using a variety of tools before they integrate it into the content. The keywords should be integrated naturally into the content, if it is used too frequently in the content, it leads to several problems because Google has stringent guidelines on the abuse of keywords.
Content must be unique, this means that businesses cannot copy the exact same content from their competition in Sri Lanka, and present it as their own content. Content must be of value to users, meaning that it provides valuable information that they find useful, the content must also be of high quality, and should be well written. Therefore, an agency providing SEO services has to create content that is unique, valuable, and optimized with the right keywords.