There is much discussion revolving around the topic of SEO in Sri Lanka. This has led to many companies wanting to develop their own SEO strategy. But before you think of hiring additional help to get you started and to implement such a strategy it would be helpful to understand more about what SEO is and the different types of services which would be carried out in relation to your business.
In most of the cases, an SEO strategy begins with keyword research. It is also the most important part of an SEO project. In order to generate results such as improving rankings and traffic from search engines, you would ideally need to get an idea of the correct keywords you would need to target. These target specific keywords should then cover the key aspects of your business in Sri Lanka. The following are factors which need to be considered when selecting keywords.
The next part in your SEO journey would be to create pages for the keywords identified. When you work with the Sri Lanka SEO Specialist make sure these pages are long and comprehensive enough, and contains unique content. The information should also be valuable for the visitors so it will keep them engaged and thereby minimize the bounce rate. Pages should then be optimized for search engines to be able to effectively carry out their searches. Link building is another critical aspect in SEO implementation. At this point you would need to focus on both quality and quantity to achieve desired results.
For each of the above different roles you would be able to find a Sri Lanka SEO Specialist who has relevant expertise in the area. Often you would they would specialize in one or more key areas so that they can provide their clients with a more complete solution. It is important to note that all parts of SEO are important but depending on your requirement you might want to engage with a specialist who has a deeper understanding on one or two aspects. The different types of SEO experts you might come across are on-page SEO experts, off-page SEO experts, content marketing experts, and analytics experts.