The use of SEO is becoming highly popular in Sri Lanka as means for businesses to get a competitive edge over their competitors. But as with any other industry, this marketing tool is also highly developing and therefore it is essential to have a good understanding of the various tools which are being applied by SEO Experts. This will allow you to then find new opportunities for using this technique and be able to draw valuable insights as to how you can better improve the marketing strategy of your business.
It is important to note that knowledge about SEO Sri Lanka is not only important for an SEO Company. Many marketing professionals in Sri Lanka such as digital marketers, account managers, multinational and smaller companies can all benefit from the effective use of these tools and strategies. There are also a very wide array of tools which need to be chosen carefully in order to get the best possible results. The also come in the form being free, freemium or tools which need to be paid and the selection would also be based on your requirement. The following are categories which SEO tools fall into.
When you work with an SEO Company or any other specialist in Sri Lanka, you would see the high emphasis placed on keywords. This high degree of importance can be attributed to the fact that keywords are what guide users to a site and thereby determine the popularity of the site. Ubersuggest is a great keyword suggestion tool which is free. If you want a more in depth analysis the tool Term Explorer can be used. This tool works on a freemium business model which provides you with a certain degree of free services and more advanced services such as understanding competitiveness of data can be purchased if required.
Ranking tools are also highly seen to be used by any leading SEO Company. Tools such as Google Search Console and SEMrush allow you track how your site ranks under different campaigns. Tools to assess the effectiveness of your site are also very helpful. These include Outdated Content Finder which is free, Yoast WordPress Plugin which works on a freemium model and Buzzsumo which is a paid yet highly recommended all round SEO tool.
Article By Greg Stefaniak